The web has been moving more and more towards secure connections for all websites, and at the forefront of this movement, has been Google. With the release of Chrome 68 in July, Google will begin adding a “Not Secure” message in the address bars of any website not running over HTTPS. This message will indicate to users that they should be wary of entering any information on your site, as it will not be encrypted. This has been a red flag for years with eCommerce sites, but has recently become relevant even for non eCommerce sites.
Google has already stated that HTTPS is an SEO, or ranking factor, so think of this as the icing on the cake. Just another factor as to why you should move your site towards use a secure HTTPS connection.
Krueger Web Design offers a free SSL certificate if you host with us. If you are not hosted with KWD, or just want some advice on what is needed to get your site running on HTTPS, please contact me, and I’d be happy to help you out and provide some consultation.